The process of setting up an Advertising Agency is not regulated in Ireland. Many advertising agencies belong to the Institute of Advertising Practitioners in Ireland (IAPI). IAPI's role is to promote high professional and creative standards in the production of advertising, across all media. Registration with the IAPI is optional.
There are regulations and laws in place regarding the application of advertising.
The main legislation concerning advertisements in Ireland is the Consumer Protection Act, 2007. This Act sets out, among other things, various rules that apply to claims made about goods and services. In particular this Act protects consumers from misleading advertisements and ensures that trade is fair. Under the Act it is an offence for an advertiser/trader to make false claims about goods, services or prices. All types of communications that promote goods or services are covered by the Act. This includes advertisements, a notice in a shop or even a claim made by a sales assistant about a product or service. EU laws also ensure that misleading advertising is forbidden in all Member States. Under SI 134/1988 (European Communities (Misleading Advertising) Regulations, 1988), any person can apply to the High Court for an order prohibiting the publication of misleading advertising.
Additional rules apply to the advertisement of financial services. The Central Bank of Ireland is responsible for these rules.
The Advertising Standards Authority for Ireland (ASAI) is an independent self-regulatory body set up and financed by the advertising industry. The Authority's aim is to ensure that all commercial advertisements and promotions are "legal, decent, honest and truthful".