Advertising Agency

Competent Authority

The process of setting up an Advertising Agency is currently not regulated in Ireland.*

Many advertising agencies belong to the Institute of Advertising Practitioners in Ireland (IAPI). IAPI's role is to promote high professional and creative standards in the production of advertising, across all media. Registration with the IAPI is optional.

The Advertising Standards Authority for Ireland (ASAI) is an independent self-regulatory body set up and financed by the advertising industry and committed to promoting the highest standards of marketing communications, that is, advertising, promotional marketing and direct marketing.

Self-Regulation means the adoption by the advertising industry of standards drawn up by and on behalf of all advertising interests. It involves the enforcement of those standards through the commitment and cooperation of advertisers, agencies and media.

The objective is to ensure that all commercial marketing communications are ‘legal, decent, honest and truthful’. The rules are set out in the Code of Standards for Advertising and Marketing Communications in Ireland (7th Edition), drawn up by the Board of ASAI following detailed consultation with all relevant interests including the public, advertisers, agencies and media, consumer representatives and Government Departments.

Contact Details

Advertising Standards Authority for Ireland

Tel: +353 (0)1 613 7040

Email: standards@asai.ie

^{* All businesses are required to register with the Companies Registration Office and Revenue, regardless if the service is regulated.}